Inspired by the fresh spontaneity of Hugo by Hugo Boss, this fragrance is a crisp, youthful expression of freedom and individuality. It opens with a refreshing burst of green apple, mint, and grapefruit—sharp, clean, and energizing. The heart reveals aromatic notes of basil, lavender, and sage, adding a herbal depth that feels both modern and grounded. As it settles, fir balsam, cedarwood, and musk create a subtle, masculine warmth. It’s the scent of open spaces, urban adventures, and fearless ambition. Light yet confident, it’s perfect for daily wear and suits a lifestyle of motion and creativity. Casual, cool, and unmistakably fresh. Ideal for men who think independently and live authentically. Hugo is not just a fragrance—it’s an attitude.